There is a rising demand for more open, “outward” leadership — executives who can visibly engage and inspire their stakeholders. Social media is one of the most readily available platforms for executives to do that.
Many CEOs have already been at this for years. For those who haven’t yet embarked on an executive social media strategy, now is the time — before they’re too far behind.
To help inform your own approach, check out SHIFT’s analysis of six CEOs on LinkedIn using a mix of strategies to build momentum, engagement and connections, as well as a framework for building a compelling executive social media presence.