Tech marketers are mindful of the benefits that high-impact videos can bring to their organization. But while 2020 research from the Content Marketing Institute shares that 80% of tech marketers have created video in the last year, some videos are still missing the mark. Why? Well, it may sound simple in theory, but actually creating videos that both serve a business purpose and that are memorable, entertaining, and valuable to audiences can be a challenge.
To help marketing teams incorporate all of these important elements into a strong, impactful video content strategy, we’ve created the MarketingFit Guide to B2B Video That Works.
Check out the guide and continue reading on the IDG blog.