CMO Roundtable: Brand Exploitation, Protect In The Time of Uncertainty
August 20 @ 8:30 am - 9:30 amFree
Join your peers to hear strategies on how and why you should get involved to protect your brand while stopping phishing threats and blocking brand attacks. You will hear these three strategies to implement: (1) Team up with your security to be ready and prepared to respond when an attack happens, (2) Align your crisis communications strategy, (3) Responding at time of attack. In this meeting, you will:
– Listen to a recent case study of an attack and response from marketing
– Learn how marketing can align with security
– Discuss and ask questions in a roundtable style conversation
Alex Bender, SVP of Global Marketing, Mimecast
This meeting is for MassTLC Members Only. Thank you to our community sponsors.