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CMO Roundtable: How to Bulletproof Your Customer Journey Plan

April 28 @ 8:30 am - 9:30 am

Free
How are your customer journeys performing in 2021? Are you in the crawl, walk, or run phase? This is for CMO titles only.

In this CMO Roundtable discussion, we’ll discuss obstacles and pain points, while sharing strategies to grow your organization and better serve your customers.

Our host, Katie Desmond, CRO, Imarc and Thomas Saraceno, Director of Experience, Imarc, will share the latest trends and ideas related to designing a high-performing digital ecosystem. This session will help you to optimize and improve your customer journey strategy in 2021.

Katie and Thomas will explore these areas in your strategy:

• What metrics are you using to guide the journey?

• Where are users dropping off in the customer journey? Are there gaps in your content?

• What are some of your top converting assets?

• How do you measure success in the customer journey? A free trial? A demo? A download?

Bring your questions, and expertise to this roundtable discussion!

Thank you to our community sponsors.

Venue

Online Event

Organizer

MassTLC