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CMO Roundtable: Innovative Strategies for the New Customer Journey

January 22 @ 8:30 am - 9:30 am

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CMO Roundtable: Re-Creating the Customer Journey

MassTLC CMO Roundtable (Member’s Only, CMO, SVP)

In this discussion, heads of marketing will explore customer marketing in this digital landscape. With a new mindset, share new strategies supported by your tech stack to maximize nurtures and the customer journey.

Discussion led by expert, Jeff Winter, CMO, Rocket Software. You will explore the following:

– Building a User Community

– Creating programmatic engagement with installed base

– Measuring success

Thank you to our community sponsors.