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CMO Peer Group:Building Digital Analytics Capabilities & an Internal Agency
September 24 @ 8:30 am - 9:30 amFree
Join this discussion to explore the future of marketing, adding advanced marketing analytics to their marketing toolbox through technology, talent, and teamwork. Discuss the strategies you need to create a robust marketing analytics team, enabling your organization to reach further into existing markets and continue expanding your client/customer base. Bring your questions and ideas to this roundtable discussion.
Lauren Boyman, CMO, KPMG
Chris Broyles, Executive Director, Internal Agency within KPMG.
During this discussion, Lauren and Chris will discuss how KPMG is achieving their mission of Future Ready Marketing.
This session will discuss:
· Team realignment
· Internal agency responsibilities
· Marketing analytics
· Increasing efficiencies
Thank you to our community sponsors.