CMO Roundtable: The New Customer Journey: Digital Engagement
November 11 @ 8:30 am - 9:30 amFree
MassTLC CMO Roundtable (Member’s Only, CMO, SVP)
The disruption from the pandemic has pushed face-to-face customer/user engagements to video calls and virtual events, forcing marketers to re-evaluate demand strategies and operations. In this discussion, heads of marketing explore where this digital landscape is going in 2021, 2022, and beyond.
Explore the opportunities for a more connected and consistent customer experience. Reimagine the product launch. Consider the power of content and extend engagement beyond the single event. Digital is here to stay so let’s make the most of it.
– Angel Micarelli, SVP, Strategy & Content, Cramer
– Patrick Martin, Senior Account Director, Cramer
Experts in virtual & hybrid events, corporate broadcasts, content strategy and production, Cramer is helping companies thrive in the virtual age. Clients like Bose, Boston Scientific, Rockland Trust, Fidelity, Akamai, IBM, Sanofi Genzyme, and Siemens Healthineers trust Cramer to craft content-driven experiences that keep audiences engaged and businesses moving forward.
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