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CMO Roundtable: The New Customer Journey: Digital Engagement

November 11, 2020 @ 8:30 am - 9:30 am

Free
Image of woman speaking to people in a lecture hall.
CMO Roundtable: Exploring and Embracing Digital Engagement

MassTLC CMO Roundtable (Member’s Only, CMO, SVP)

The disruption from the pandemic has pushed face-to-face customer/user engagements to video calls and virtual events, forcing marketers to re-evaluate demand strategies and operations. In this discussion, heads of marketing explore where this digital landscape is going in 2021, 2022, and beyond.

Explore the opportunities for a more connected and consistent customer experience. Reimagine the product launch. Consider the power of content and extend engagement beyond the single event. Digital is here to stay so let’s make the most of it.

Expert’s:

– Angel Micarelli, SVP, Strategy & Content, Cramer

– Patrick Martin, Senior Account Director, Cramer

About Cramer

Experts in virtual & hybrid events, corporate broadcasts, content strategy and production, Cramer is helping companies thrive in the virtual age. Clients like Bose, Boston Scientific, Rockland Trust, Fidelity, Akamai, IBM, Sanofi Genzyme, and Siemens Healthineers trust Cramer to craft content-driven experiences that keep audiences engaged and businesses moving forward.

Thank you to our community sponsors.

Details

Date:
November 11, 2020
Time:
8:30 am - 9:30 am
Cost:
Free
Website:
https://www.eventbrite.com/e/cmo-roundtable-the-new-customer-journey-digital-engagement-tickets-125531458973

Venue

Online Event

Organizer

MassTLC