Key findings include:
- 77% say holistic competitive intelligence is critical to winning with market intelligence
- 89% of large companies have headcount dedicated to market intelligence
- Only 22% of businesses have defined goals for CI programs and only 19% have defined KPIs
- Many market intel programs are just being formed – 40% have been in place for less than one year
- 43% of time dedicated to competitive intelligence goes towards the Research phase, making it the most time-intensive phase of CI
