October 26 9:00am-5:00pm Bentley University

WHY ATTEND?

Your company is quickly moving through or has just passed the startup stage. You have product market fit and paying customers but growing the business is NOT getting any easier. The company’s strategic vision is creating strong opportunities but having the right people, processes, alignment, dedication and tactics across the organization are key to drive profitable growth.  

The Growth Conference offers you interactions and strategies from real people who are entrenched in the growth of their company every day and who have been at the stage your company is at now. You’ll learn invaluable ideas, strategies, tools and tactics that you can take back and repeat to make a measurable impact.

Join leaders who have built teams, driven sales, created marketing machines, launched successful products, and maximized customer success.

WHO WILL BE THERE?

300+ people from across the organization – from CEOs and founders, to sales and marketing, customer success, product professionals, people operations and the venture community. And YOU!

#Growth18 KEYNOTE

John Kaplan
President and Managing Partner
Force Management

#Growth18 KEYNOTE PANELISTS

Brian Ahern
Chairman and CEO
Threat Stack

Kara Gilbert
Chief People Officer
Turbonomic

Mike McGuinness
SVP, Sales
Veracode

#Growth18 SPEAKERS

Rob Bois
Sr. Director, Product Marketing
Fuze

Kate Cohen
Sr. Product Marketing Manager
Carbon Black

Mike Connolly
VP of Sales and Dealer Relations
CarGurus

Jeff Ernst
Co-Founder and CEO
SlapFive

Mike Gutner
VP, Restaurant Success
Toast

Shannan Hanson
Director of Customer Success
Cisco

Jeanne Hopkins
SVP & CMO
Ipswitch

Jean Lethuillier
Director of Customer Success
Kununu

Deb Richards
VP of Global Sales Operations
TraceLink

Zorian Rotenberg
CEO
Atiim

Karen Rubin
VP, Growth
Owl Labs

Ryan Sorley
Founder
DoubleCheck Research

Vinda Souza
VP, Marketing Communications
Bullhorn

Yvette Tardiff
Sr. Customer Programs Manager, Customer Marketing
Riverbed

#Growth18 AGENDA

8:30-9:00

Registration and Networking

9:00-9:10

Welcome

9:10

Maneuvering through the Seasons of Growth

When you’re trying to grow and scale a technology company, you need alignment, strategy, and a great product that solves business problems. Growth is not a one and done endeavor. It’s a continuous push. For leaders, the challenge often lies in maneuvering through the seasons of growth – things like funding rounds, market dynamics, and increased market share. What happens when you meet or exceed those aggressive growth goals? What’s next?

In this keynote, Force Management Managing Partner John Kaplan will run through how technology executives lead through seasons of growth.
- How does your focus on buyers change from startup to foundation to expansion stage?
- Sure you need more people as you grow, but how do you ensure they’re the right people?
- What do you need from your reps and leaders as you maneuver through growth stages?

Join us for a frank discussion on how to own the growth strategy and deliver results.

9:55

How Did They Do It? Lessons from the Experts

There’s no better way to learn how to maneuver through the seasons of growth than to talk to the leaders who have been there, done that. In this panel, Force Management brings together some of the area’s most successful growth leaders across the organization for a frank discussion on lessons learned and how to get it right.

- Brian Ahern, Chairman and CEO, Threat Stack
- Kara Gilbert, Chief People Officer, Turbonomic
- Mike McGuinness, SVP of Sales, Veracode
- more to be announced soon

10:40-11:00

Take a break and re-charge!

11:00-11:45

A. Your Product is Never Going to be Ready / Lessons learned from Over 15 Product Launches
- Karen Rubin, VP of Growth, OwlLabs

B. Establishing the Gold Standard for Customer Success
- Mike Gutner, VP of Restaurant Success, Toast
- Mike Connolly, VP of Sales and Dealer Relations, CarGurus
- Jean Lethuillier, Director of Customer Success, Kununu

C. A Customer Experience Turnaround: 5 (Painful) Lessons Learned
- Jeanne Hopkins, EVP and CMO, Ipswitch

11:45-12:15

Network with our sponsors and grab your lunch!

12:15-12:45

Fast Pitch Lunch : 6 MA-based Startups that Fuel Company Success

12:45-1:15

Lunch time keynote to be announced

1:25-2:10

A. Stop Flying Blind: Become Your Company’s Next Win/Loss Program Ninja!
- Ryan Sorley, Founder, DoubleCheck Research (moderator)
- Rob Bois, Sr. Director of Product Marketing, Fuze
- Deb Richards, VP of Global Sales Operations, TraceLink
- Robin Saitz, CMO, Avecto


B. Activating your Customers’ Voice to be Your Best Marketing Asset
- Jeff Ernst, Founding Partner, SlapFive
- Kate Cohen, Senior Product Marketing Manager, Carbon Black
- Vinda Souza, VP of Marketing Communications, Bullhorn
- more speakers to be announced soon!

2:20-3:10

A. Setting OKRs to Align and Grow in the Year Ahead
- Zorian Rotenberg, CEO, Atiim Software

B. Leveraging Customer Marketing to Drive Growth & Outcomes
- David Coates, Director of ABM, IronMountain
- Shannan Hanson, Director of Customer Success, Cloud Security, Cisco
- Yvette Tardiff, Senior Customer Programs Manager, Customer Marketing, Riverbed Technology
- Heather Widman, Head of Product and Customer Marketing, Wordstream


C. Predicting Churn

3:20-4:00

Closing Keynote to be announced

4:05-5:00

Share your own wins and losses over Friday afternoon cocktails!

Early Bird Rates are Available Until This Friday!

THANK YOU TO OUR PRESENTING SPONSOR

THANK YOU TO OUR PLATINUM SPONSOR

THANK YOU TO OUR GOLD SPONSORS

THIS CONFERENCE IS BROUGHT TO YOU BY