October 26 9:00am-4:00pm Bentley University

WHY ATTEND?

Your company is quickly moving through or has just passed the startup stage. You have product market fit and paying customers but growing the business is NOT getting any easier. The company’s strategic vision is creating strong opportunities but having the right people, processes, alignment, dedication and tactics across the organization are key to drive profitable growth.  

The Growth Conference offers you interactions and strategies from real people who are entrenched in the growth of their company every day and who have been at the stage your company is at now. You’ll learn invaluable ideas, strategies, tools and tactics that you can take back and repeat to make a measurable impact.

Join leaders who have built teams, driven sales, created marketing machines, launched successful products, and maximized customer success.

WHO WILL BE THERE?

300+ people from across the organization – from CEOs and founders, to sales and marketing, customer success, product professionals, people operations and the venture community. And YOU!

#Growth18 KEYNOTES

John Kaplan
President and Managing Partner
Force Management

John Neeson
Co-Founder and Managing Director
SiriusDecisions

#Growth18 KEYNOTE PANELISTS

Brian Ahern
Chairman and CEO
Threat Stack

Alison Elworthy
VP, Customer Success
Hubspot

Kara Gilbert
Chief People Officer
Turbonomic

Mike McGuinness
SVP, Sales
Veracode

#Growth18 SPEAKERS

Courtney Austermehle
Head Global Demand Gen Marketing
Crimson Hexagon

Rob Bois
Sr. Director, Product Marketing
Fuze

David Coates
Director of Marketing, Global Accounts
Iron Mountain

Kate Cohen
Sr. Product Marketing Manager
Carbon Black

Mark Collins
Global Director of Sales Development
Qstream

Mike Connolly
VP of Sales and Dealer Relations
CarGurus

Jill DelGrosso
Sr. Director of Global Field Effectiveness
Zuora

Linda Duchin
Sr. Director of Demand Generation
FirstFuel Software

Jeff Ernst
Co-Founder and CEO
SlapFive

Christine Farrier
Director, Field and Channel Marketing
Demandbase

Juan Gonzalez
VP, Customer Success
Ipswitch

Mike Gutner
VP, Restaurant Success
Toast

Shannan Hanson
Director of Customer Success
Cisco

Jeanne Hopkins
CMO
Lola.com

Jean Lethuillier
Director of Customer Success
Cybereason

Eva Krauss
Vice President Sales Effectiveness
Pega

Rachel Nislick
Sr. Director, Digital Marketing
Mimecast

Colleen Reidy
Sr. Manager, Customer Advocacy and Engagement
Progress

Steve Reny
COO
Acquia

Deb Richards
VP of Global Sales Operations
TraceLink

Zorian Rotenberg
CEO
Atiim

Karen Rubin
VP, Growth
Owl Labs

Robin Saitz
CMO
Avecto

Ryan Sorley
Founder
DoubleCheck Research

Vinda Souza
VP, Marketing Communications
Bullhorn

Judy Sunblade
Director of Sales Training & Enablement
Monotype

Yvette Tardiff
Sr. Customer Programs Manager, Customer Marketing
Riverbed

Heather Widman
Head of Product & Customer Marketing
WordStream

#Growth18 AGENDA

8:30-9:00

Registration and Networking

9:00-9:15

Welcome

9:15

Maneuvering through the Seasons of Growth

When you’re trying to grow and scale a technology company, you need alignment, strategy, and a great product that solves business problems. Growth is not a one and done endeavor. It’s a continuous push. For leaders, the challenge often lies in maneuvering through the seasons of growth – things like funding rounds, market dynamics, and increased market share. What happens when you meet or exceed those aggressive growth goals? What’s next?

In this keynote, Force Management Managing Partner John Kaplan will run through how technology executives lead through seasons of growth.
- How does your focus on buyers change from startup to foundation to expansion stage?
- Sure you need more people as you grow, but how do you ensure they’re the right people?
- What do you need from your reps and leaders as you maneuver through growth stages?

Join us for a frank discussion on how to own the growth strategy and deliver results.

10:00

How Did They Do It? Lessons from the Experts

There’s no better way to learn how to maneuver through the seasons of growth than to talk to the leaders who have been there, done that. In this panel, Force Management brings together some of the area’s most successful growth leaders across the organization for a frank discussion on lessons learned and how to consistently get it right.

- Brian Ahern, Chairman and CEO, Threat Stack
- Alison Elworthy, VP of Customer Success, HubSpot
- Kara Gilbert, Chief People Officer, Turbonomic
- Mike McGuinness, SVP of Sales, Veracode

10:45-11:00

Take a break and re-charge!

11:00-11:45

A. Establishing the Gold Standard for Customer Success
- Steve Reny, COO, Acquia (moderator)
- Mike Connolly, VP of Sales and Dealer Relations, CarGurus
- Mike Gutner, VP of Restaurant Success, Toast
- Jean Lethuillier, Director of Customer Success, Cybereason

B. A Customer Experience Turnaround: 5 (Painful) Lessons Learned
- Juan Gonzalez, VP of Customer Success, Ipswitch
- Jeanne Hopkins, CMO, Lola.com

C. Your Product is Never Going to be Ready / Lessons learned from Over 15 Product Launches
- Karen Rubin, VP of Growth, OwlLabs

11:45-12:30

Network with our sponsors and grab your lunch!

12:30-1:15

Lunchtime Keynote: Expanding the Economics of Sales/Marketing/Product Alignment
John Neeson, Co-founder and Managing Director, SiriusDecisions

In 2015, SiriusDecisions conducted a study that examined the economics of sales, marketing and product alignment and quantified the impact of alignment on revenue growth and profitability. As the revenue engines of b-to-b organizations evolve and expand, however, all three functions must not only play their parts in maintaining alignment throughout the buyer’s journey and customer lifecycle, but they must also ensure they align more broadly throughout the cycle of innovation that drives new product development and commercial offers. Areas such as customer success are driving organizations profitability and growth, but only through alignment. Our latest research and 2018 CMO Study examines whether sales, marketing and product functions within b-to-b organizations are successfully maintaining and expanding alignment during these years of rapid change. This presentation will provide the following benefits for sales, marketing and product:

• Revisit the quantifiable benefits of tightly aligning an organization’s revenue-engine functions
• Introduce an expanded set of leading indicators based on the experiences of organizations that have (and have not) driven alignment
• Understand evolving areas of interlock for both small and large companies and how alignment can lead to accelerated growth.
• Discuss practical steps to achieve alignment.

1:25-2:10

A. Activating your Customers’ Voice to be Your Best Marketing Asset
- Jeff Ernst, Founding Partner, SlapFive
- Kate Cohen, Senior Product Marketing Manager, Carbon Black
- Colleen Reidy, Senior Manager, Customer Advocacy and Engagement, Progress
- Vinda Souza, VP of Marketing Communications, Bullhorn

B. Operationalizing ABM in the Real World
- Christine Farrier, Director, Field and Channel Marketing, Demandbase
- Linda Duchin, Sr. Director of Demand Generation, FirstFuel Software
- Courtney Austermehle, Head Global Demand Generation Marketing, Crimson Hexagon
- Rachel Nislick, Senior Director, Digital Marketing, Mimecast

C. Sustainable Sales Enablement: Engaging Sales Team to Continually Improve
- Mark Collins, Business Development Director, Qstream
- Judy Sunblade, Director of Sales Training & Enablement, Monotype
- Eva Krauss, Vice President Sales Effectiveness, Pegasystems
-Jill DelGrosso, Sr. Director of Global Field Effectiveness, Zuora




2:20-3:10

A. Leveraging Customer Marketing to Drive Growth & Outcomes
- David Coates, Director of Marketing, Global Accounts, IronMountain
- Shannan Hanson, Director of Customer Success, Cloud Security, Cisco
- Yvette Tardiff, Senior Customer Programs Manager, Customer Marketing, Riverbed Technology
- Heather Widman, Head of Product and Customer Marketing, Wordstream

B. Stop Flying Blind: Become Your Company’s Next Win/Loss Program Ninja!
- Ryan Sorley, Founder, DoubleCheck Research (moderator)
- Rob Bois, Sr. Director of Product Marketing, Fuze
- Deb Richards, VP of Global Sales Operations, TraceLink
- Robin Saitz, CMO, Avecto

C. Setting OKRs to Align and Grow in the Year Ahead
- Zorian Rotenberg, CEO, Atiim Software

3:20-4:00

Network and visit with our sponsors!

Join the Conversation Today!

THANK YOU TO OUR PRESENTING SPONSOR

THANK YOU TO OUR PLATINUM SPONSORS

THANK YOU TO OUR GOLD SPONSORS

THIS CONFERENCE IS BROUGHT TO YOU BY