Leveraging Customer Marketing to Drive Growth & Outcomes

As all organizations are looking to increase customer lifetime value, drive product adoption and scale information to customers, partnering with Marketing is not a nice to have but a must. Many Marketing teams are exclusively focused on driving pipeline and new leads, but in the world of SaaS, the need to drive growth through existing customers is a must.

At this interactive panel session, expect to discuss:

  • how to position customer marketing as a growth and revenue generator, not just a retention lever
  • the different ways Customer Marketing is organized in our companies
  • the different types of engagements and the best practices for driving customer outcomes and extending customer lifetime value
  • new ways to measure success – hint: it’s not about clicks and open rates

Our Speakers:

  • David Coates, Director of ABM, Iron Mountain (facilitator)
  • Shannan Hanson, Director of Customer Success, Cloud Security, Cisco
  • Yvette Tardiff, Senior Customer Programs Manager, Customer Marketing, Riverbed Technology
  • Heather Widman, Head of Product and Customer Marketing, WordStream