Designing your Product Encore

You’ve been successful with your initial product launch. You’re now scaling and it’s time to start the encore, the next product that will be the next big thing.  But becoming a multi-product company isn’t easy. You need to define goals, manage team dynamics, training and a alignment across the organization. And just when yo think you’re ready, you’re not. Is sales, support and partners trained and enabled? Has the new use case been tested?  Do you have the DNA required to make this work?  Is it priced for early success?  How will you define success?  Join Chris as he shares what he’s learned to ensure a product encore receives the standing ovation it deserves.

Our speaker:

  • Chris Stone, Chief Product Officer, Acquia