Evolution of a Marketing Team

Scaling the marketing function in a high growth global tech company is no easy task, especially in a company such as Demandware that scaled from sub-$100M through its $2.8B sale and transition into Salesforce. In this session, Demandware former SVP of Worldwide Marketing, Elana Anderson, will share key considerations for successfully scaling the marketing organization in a high growth environment. Elana will be joined by Kathie Johnson who joined Demandware prior to the Salesforce acquisition and has helped manage the integration of the team into Salesforce while retaining 100% of top talent. 

Our speakers:

  • Elana Anderson, CMO, Vidyo (former SVP of Worldwide Marketing at Demandware)
  • Kathie Johnson, Vice President, Marketing, Salesforce Commerce Cloud