Smarketing: How Sales and Marketing Alignment Can Supercharge Growth

Marketing and Sales are usually like dogs and cats, but constant bickering doesn’t drive revenue growth. The best in class companies have highly aligned sales and marketing teams that are attached at the hip and work in concert to drive fast revenue growth. This presentation will cover specific steps you can take to better align your marketing and sales organizations from a CMO and CRO who have grown revenue by hundreds of millions of dollars and created billions in exit valuation.

Our speakers:  

  • Andrew Byron, CRO, Cybereason
  • Mike Volpe, CMO, Cybereason