November 20th @ Microsoft NERD, Cambridge
A Look Into #Growth2020
Acquisition. Adoption. Retention. Growth. All-important attributes to the customer journey. There is a lot of untapped potential for the typical marketing leader if they look at Customer Lifecycle Marketing instead of strictly ToFu (Top of the Funnel) prospect acquisition. Online communities, advisory boards, advocacy programs, product adoption, events, and customer success efforts in any given company usually go unloved, pushed into different departments with no clear owner or cohesive plan.
Grab the opportunity to stand out in your company today by owning the entire customer relationship by focusing on data-driven engagement across all your channels.
Who Should Attend
Directors – Managers – Marketing Practitioners
Senior Marketing Manager
EVP, Customer Success
Director, Customer Success
Mary Beth Donovan
VP, Customer Success Operations & Customer Intelligence
Director of Customer Success
VP, Customer Success
Senior Manager of Global Customer Advocacy
Director, Customer Engagement Programs
VP, Customer Engagement Marketing
Sr. Director, Growth Marketing & Operations
Director of Customer Success
Sr.Director of Customer Success
SVP, Customer Success
1:00 Registration and Networking
1:30 Keynote: How do you deliver amazing customer experience?
Emmanuelle Skala, SVP, Customer Success, Toast
2:00 Lessons Learned From Building a Customer Success Program
Moderator: Jeanne Hopkins, CMO, Lola.com
Christen Burke, Director Customer Success, Allego
Juan Gonzalez, VP of Customer Success, CRMNext
Asha May, Director, Customer Engagement Programs, Veracode
Lisa Pratt, VP, Customer Engagement Marketing, Kronos
Tom Rogers, Sr. Director, Growth Marketing & Operations, Rapid7
Listen to compelling stories from the fastest growing companies on how they achieved their success. Leaders will detail why they put their A team on the front lines, how their demand generation hand off-keeps their organization customer centric, and what data-driven strategy has led to the highest outcomes.
3:00 Structured Networking Break: What Stage Are You In?
Juan Gonzalez, Jeanne Hopkins, Ellie Mirman, Asha May, Tom Rogers, Lisa Pratt, Christen Burke, Jeff Ernst
3:30 Build an Engaged Customer Community to Fuel Growth
Moderator: Mary Beth Donovan, VP, Customer Success Operations & Customer Intelligence, PTC
Kendal Austin, Senior Marketing Manager, Toast
Tzipi Avioz, EVP, Customer Success, Mirakl
Terri Edkins, Director, Customer Success, Kronos
Evan Jacobs, Sr. Manager, Global Customer Advocacy, Akamai
Take notes on creating a robust customer community to encompass advisory boards, advocacy programs, product adoption, events, online communities to be the center of your customer success efforts.
4:15 Use Product Data to Support the Customer Journey
Moderator: Ellie Mirman, CMO, Crayon
Abby Miller, Senior Director, LogMeIn
Devin Shane, Senior Director of Customer Success, Rapid7
Joe Santangelo, Director of Customer Success, Zylotech
How do you use product data to drive outcomes through the customer journey? Learn what information to collect that will drive adoption, retention and upsell.
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