Community Manager

Nayla Daly
nayla@masstlc.org

Community Posts

Mission

To provide members of Growth community with a trusted network of people for professional and business development and growth. This community brings together an audience where professionals can explore best practices, sharing insight and innovative ideas. Network can be accessed through in person and online platform.

Intro

The MassTLC Growth Community is a group of professionals from sales, marketing and customer success, who come together to explore best practices and network. The goal of this community is to expand member involvement, bringing marketing visionaries to the forefront of this community, giving fresh ideas and perspectives in 2020 to our community.

A dynamic team of advisors serve as a Co-chair, assisting with the development of content and programming.

Who should be involved?

  • CMO’s/SVP of Sales/VP of CS – professional development, thought leadership, relationships. Smaller, more curated audience.
  • Director/Manager level
  • Customer Success Managers
  • Product Marketing Managers/Directors
  • Demand Generation Managers/Directors

Programming

The Growth programs will roll out into quarterly peer-based meetings, continuing to bring strength in content and involvement.

All Growth programming will focus on all aspects of the growth cycles.

  • Customer success focused strategies
  • Hypergrowth-building companies to scale
  • Brand/influencer marketing
  • Marketing and Sales integration
  • Revenue Operations
  • Product Marketing
  • Customer retention, production adoption and growth.
  • Demand Generation: prospects and acquisition

Types of Programs

  • Quarterly CMO Peer Meetings: Where professional development and relationship building takes place among marketing leaders. These virtual office-hour style discussions convene like-minded professionals who meet quarterly to network and discuss best practices and trends that affect them each day. A company will host a round table style discussion, featuring a topical issue. Meet 4X a year.
  • Thought leadership: Spread the word in our connected and active community
    • Member Spotlight
    • Sponsor Spotlight
    • Thought leadership: Blogs, news and opinions
    • Event listings,
    • Special member offerings
    • MassTLC Talent Community Website: Update quarterly with event video’s and recap’s, fresh member content in the form of stories, blogs, research, etc.
  • Quarterly Professional Community Meetings: Virtual discussions, where like-minded professionals meet quarterly to network and discuss best practices and trends that affect them each day. A marketing professional will host a topic, in this round table style discussion, featuring a topical issue. Meet 4X a year. Quarterly Community meetings are:
    • Demand Generation
    • Customer Success
    • Product Marketing

Other Community Initiatives

  • MassTLC Central Online Platform – Includes Growth Community Forum to supplement and continue online and in-person programming and discussions and create and online growth community for continued connection, knowledge sharing, and networking.  As an interactive platform that enables you to post directly on the site via desktop and mobile devices. MassTLC Central also offers email notifications from which you can join a conversation or post a comment.
  • Thought leadership: Spread the word in our connected and active community
    • Quarterly newsletters: Member spotlights, community news, MassTLC events.
    • Growth community on MassTLC site: Update quarterly with fresh content distribution in the form of stories, blogs, research, etc.
  • Board-Ready-Bootcamp
  • Boston Tech Jam

How to be involved

Our programming evolves from our members. We are always looking for top of mind trends for professional development, trends and initiatives. Please let us know what is important to you. Our members have a wealth of industry knowledge. If you are interested in receiving the Growth Community Newsletter, exploring a topic, hosting a meeting or speaking opportunities, please contact Nayla Daly, nayla@masstlc.org.

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Community Sponsor

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