Meet the Finalists for Innovative Tech in Sales and Marketing


For the past twenty-two years, the MassTLC Leadership Awards have celebrated the best and the brightest of the Massachusetts technology ecosystem. The sixteen award categories, including a newly added category for the Massachusetts Growth Company of the Year, highlight the vitality, innovation and importance of the region’s internationally respected technology industry. In addition, for the first time, MassTLC will honor the visionary organizations that are pioneering digital transformations to innovate and re-imagine the future of the Commonwealth’s leading industries in the form of the newly created Digital Transformation awards category. 

The finalists in all sixteen categories were revealed during a reception  at PTC’s Boston headquarters on September 10. 

Winners will be announced at the All Stars of Tech Winners’ Celebration on November 6 at Fenway Park

In the meantime, let us introduce you to the finalists and the incredible work that they are doing here in Massachusetts – and how they are changing the world. 

In the words of their nominators, meet the 2019 “Digital Transformation in Sales and Marketing” finalists.





Twitter: @clypd

What: clypd has created an industry-first cross-platform suite of tools for media companies. With this solution, media owners will have access to a centralized suite of tools to plan, optimize, execute, and report on targeted video advertising deals across all television inventory, both traditional linear and digitally-delivered OTT. clypd empowers premium media companies with the first cross-platform suite to forecast, execute, and report on campaign performance across all flavors of television. The solution optimizes ad dollars to reach a strategic audience target wherever and whenever they may be viewing.

How Technology is Used:  Advanced targeting has become a foundational aspect of advertising. With clypd, in an industry-first, advertisers are able to use the same advanced target attributes from established datasets like MRI-Simmons and NCS, as well as first-party data, on planning and optimizing linear TV and digital campaigns. This cross-platform tool allows media owners to provide the unified audience insights.

Why it Matters: Traditionally, ad sales teams at media companies have been split between OTT or linear teams, working in silos, but for the same advertising client and campaign. With this end-to-end cross-platform solution, media owners will be able to have a centralized tool that will help reach unified audiences across their entire inventory, regardless of the platform. It will revolutionize the way targeted advertising is planned, optimized, and reported across linear and digital video channels. With this tool in hand, media owners will be able to provide their advertising clients with essential audience, budget allocation insights, helping to reach their consumers that have become increasingly fragmented.





Twitter: @crowdtalk

What: InCrowd Interview automates qualitative market research for the life sciences and is compliant by design. The solution takes a complex, fragmented, slow process and streamlines its offering time-savings, unprecedented ease of access, and insights previously not available to help speed life-saving treatments to market. InCrowd Interview simplifies and automates qualitative research setup in the life sciences, allowing it to be completed in days, rather than weeks or months, because it greatly minimizes administrative and management time demands, connecting directly to respondents with screening criteria and scheduling options for those who screen in.

How Technology is Used: InCrowd Interview automates the many complicated, logistical functions of qualitative research; identifying, screening, scheduling, communicating, managing, recording, and transcribing; while centrally housing all critical project details for teammates on demand. It also expands market researchers’ ability to focus on analysis of their quickly gathered results, as well as spend their saved time on meeting revenue-generating, client needs.

Why it Matters: InCrowd Interview enables life science market researchers to gather feedback faster and with greater quality than conventional means or competitive offerings.Where traditional qual research projects can take weeks to schedule and execute, it is not uncommon to see same-day scheduling for InCrowd Interview interviews. InCrowd Interview puts market researchers in control, and they use this control to save time, frustration, and administrivia. By offering one-step scheduling for qualitative respondents, project completion within a week rather than months, and a very high show-rate for scheduled respondents, InCrowd Interview transforms qualitative market research. The integration of the solution with Crowd members ensures a stronger vetting process than that of traditional qual.




Twitter: @Monotype

What: Helvetica Now is a dramatically improved version of the world’s most popular typeface: Helvetica. Helvetica has transcended type and design and has become part of the cultural fabric of the world, but it wasn’t originally designed for the digital era. Helvetica Now brings this classic design into the modern age. As typeface needs evolved to meet emerging digital capabilities, Monotype introduced the first digital version of Helvetica, called Neue Helvetica, in 1982. To meet the latest digital challenges that no legacy version could handle, Monotype set out to update the design again. Helvetica Now, the culmination of years of work and innovation from dozens of designers, copes with every manner of high-resolution interface, smart device, laptop screen, and larger-than-life digital print.

How Technology is Used: There are several major innovations and enhancements in Helvetica Now, the first of which is the design in optical sizing. Optical sizing is the practice of creating variations for typefaces at different sizes, like adding more space between smaller letters or opening certain characters up a bit to improve legibility. Helvetica has never before worked well in tiny sizes, and likewise some of its best design features are lost when it has been blown up into large print, so Monotype created three optical sizes: Micro, Text and Display. In addition, a host of alternate characters to give designers greater flexibility and choice in their use of the typeface. 

Why it Matters: Helvetica is everywhere. Everyone sees it, reads it and uses it. Helvetica is the default for designers and brands for whom typography means very little, as well as the gold standard for whom type means everything. Helvetica has transcended type and design and has become part of the cultural fabric of the world. The result of all these changes and innovations is that Helvetica is now able to meet the demands of today’s design requirements. Helvetica Now is a giant leap forward, and will allow the Helvetica tradition to live on, today, tomorrow and beyond.


Owl Labs


Twitter: @OwlLabs

What: Owl Labs is revolutionizing how companies and employees communicate and connect.This day and age, it’s rare that a team will ever be all in the same place. Owl Labs has created the first 360° smart video conferencing camera with a proprietary intelligence system named the Meeting Owl, to allow for better meeting experiences no matter your location. The Meeting Owl makes teams more productive by giving the remote participants and the folks in the room a more immersive meeting experience where everyone can see, hear and be a part of the conversation. 

How Technology is Used: The Meeting Owl is a 360° camera, mic, speaker device that’s compatible with nearly all video conferencing platforms. What makes the Meeting Owl unique is it’s intelligence. It sits in the center of the table and uses audio and visual cues, and predictive technology to automatically shift the camera to focus on whoever is talking. The result is an experience for remote participants that nearly feels like sitting in the room. The Meeting Owl also simplifies setup as a USB device that requires no drivers or downloads. It is wifi-enabled, so customers can access Meeting Owl analytics as well as receive new features and updates automatically, making the Meeting Owl smarter over time.

Why it Matters: Meeting Owl improves collaboration and makes meetings more natural and inclusive for remote participants. Today, thousands of companies use the Meeting Owl to create collaborative experiences for their employees. Owl Labs has become the leader in advancing the future of work shift, and creating a more effective meeting experience. The company is  revolutionizing how companies communicate.




Twitter: @pega

What: Pega is uniquely recognized as an industry leader in CRM, DPA, and AI as well as for its ability to bring it all together across the enterprise from end to end. Pega Infinity is Pega’s cloud-based digital transformation suite that enables businesses to improve customer engagement and operational efficiency from end to end on a global scale. Encompassing real-time omnichannel artificial intelligence and digital process automation, Pega Infinity helps businesses make the right decisions and get work done.

How Technology is Used: Pega Infinity is the only solution unifying customer engagement and digital process automation (DPA) software on a single platform, including Pega’s applications for sales and customer service. It uses AI to anticipate and adapt to customers’ needs throughout the customer journey. By engaging customers with the right message, at the right time, through any channel, users improve customer satisfaction while increasing customer lifetime value.

Why it Matters: Pega makes AI real across the enterprise: unlike competitors who stitch disparate solutions together, Pega provides a single centralized “brain” that surfaces insights in real-time and anticipates customers’ needs. It suggests the next-best action and drives it to completion at the customer’s moment of need across all channels. This means that marketers can make the most relevant marketing offer based on customer context; salespeople can predict the likelihood of a sale to close based on nurture strategies; and customer service teams find and fix customer problems before the customer even identifies an issue.

At its core, Pega’s cloud-based software drives the two most critical tasks for digital transformation: making decisions for optimal customer engagements and doing work with efficiency and precision. Pega’s AI-powered customer relationship management (CRM) solutions provide the brain that makes the best engagement decisions for each customer on the front-end. Its digital process automation (DPA) capabilities bring the muscle that does the work to make good on those decisions on the backend. This unique combination of brain and muscle, on a single solution helps clients boost customer satisfaction, lower operational costs, and increase customer lifetime value.