iRobot Announces Robotic Lawnmower, Terra

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It’s been over a decade since MassTLC member iRobot reinvented the way people clean forever with the release of the now-iconic Roomba® robot vacuum in 2002. Now, iRobot is ready to reinvent something else: lawncare.

The Terra™ robot mower, unveiled earlier this week on iRobot.com, “mows like people do, intelligently navigating a yard cutting efficiently in straight, back-and-forth lines” and “features state-of-the-art mapping and navigation technologies, high-performance, high-quality mowing, and easy installation.”

“iRobot is building an ecosystem of robots and technologies that help people do more both inside and outside of the home,” said Colin Angle, chairman and CEO of iRobot. “With its ease of use and premium mowing features, Terra is poised to give consumers a whole new way to think about how they take care of their lawn.”

Read more coverage in TechCrunch and in IEEE Spectrum.