Meet MassTLC’s Professional Women’s Community Co-Chair: Parna Sarkar-Basu, CEO and Founder of Brand and Buzz Marketing

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MassTLC is excited to announce that Parna Sarkar-Basu, CEO and Founder, Brand and Buzz Marketing, LLC, will serve as the new Co-Chair for the MassTLC Professional Women’s Community.

A voice for gender inclusivity, Parna enjoys building initiatives to inspire women in technology and future innovators. She was profiled in SEEMA for  her work in promoting diversity and recognized for her contribution to STEM programs. In addition to supporting various women in tech organizations, Parna serves on the board of WITI (Women in Technology International) and American Marketing Association, Boston.

Parna is a contributor to Forbes and Boston Business Journal and speaks on a range of topics at various conferences and women in tech events – from innovation for social good and DE&I (diversity, equality and inclusion) to automation and future of work.

Read on for more about Parna and her work.

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What is your current role?

I am the founder of a consulting firm, Brand and Buzz. We work primarily with tech companies, and design strategies and programs to build, humanize and amplify brands, globally.

What do you like about what you do?

I love talking to innovators and business leaders, and learning about cool, new technologies that are disrupting industries and saving lives. While it’s a privilege to be working with pioneers and brilliant entrepreneurs, it’s also highly gratifying when their companies get acquired or they raise millions in new funding. I especially enjoy spotlighting women entrepreneurs who are making a difference and helping companies showcase their culture and people.

What do you like about being part of the MassTLC community?

The MassTLC team does an amazing job of creating communities and bringing us together to discuss trends and critical issues, including DE&I, hiring and retaining talent. They are also very responsive to member needs and goes above and beyond to support the community. Thanks team for your hard work. We appreciate you.