Meet the Finalists for Innovative Tech: Sales & Marketing

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The MassTLC Leadership Awards recognize and honor “the best and the brightest” of the Massachusetts tech ecosystem each year. On July 18, after months of nominations and judging, the finalists in each of fifteen different categories were announced (learn more about the selection process, here).

Who will be crowned the winners? Find out on October 3, 2018, at the 21st annual Mass Tech Leadership Awards Gala.

In the meantime, let us introduce you to our finalists and the great work that they are doing here in Massachusetts.

In the words of their nominators, meet the 2018 “Innovative Tech of the Year: Sales & Marketing” finalists.

Allego for Allego

Allego elevates sales performance by combining practice, coaching and knowledge-sharing in a single app, streamlined for the rapid pace of sales. Incorporating modern tools like mobile, video, and peer collaboration, Allego reinvents learning so sales teams can onboard faster, confidently deliver the right messaging, and coach and practice more frequently.

Using Allego, sales professionals can record their pitch on their mobile device and receive point-in-time feedback/coaching from managers, as well as access best-practice pitches and insights from the field created by top-performing peers. Sales trainers can create course libraries of peer-generated or corporate videos and content focused on a specific industry, buyer journey, or new product/service offering. Managers can share new product or messaging decks and create assignments on specific deals to ensure reps are prepared before going into a meeting. The result is that reps have a safe environment to practice their pitch and become more confident and competent in their message delivery, versus practicing in front of the customer.

Allego is the only comprehensive sales learning platform that supports all three pillars of modern learning – curriculum, reinforcement, and just-in-time – with features that take advantage of the way the human brain actually learns new information. With sales professionals as the innovators and early adopters, Allego envisions that this new paradigm of modern learning will transform training far beyond the sales organization, becoming a mainstay in marketing, product, HR, corporate learning, internal communication, and more.

 

clypd for clypd

clypd’s TV advertising technology delivers workflow automation and data-enhanced decision making, while providing media owners and agencies with the tools to manage transactions. clypd’s innovations around advanced audience selling are powering the marketplace with new levels of precision targeting that enhance the value of TV media schedules.

Strategic audience targets have long been used for planning media investments. Now, advanced targets can be activated in a streamlined fashion to assemble, transact, and steward linear TV campaigns. Through the clypd platform, one can leverage syndicated data sets or onboard data specific to brands in order to plan and purchase inventory that reaches the true target in addition to the traditional age/gender proxies.

Streamlining each step of the television advertising transaction, while layering optimization of the audience targeting and yield management, brings major benefits to all parties while still meeting the standards defined by legacy TV advertising.

 

Crayon for Crayon

Crayon is automating market intelligence to enable businesses to get off the sidelines and start capturing real-time, actionable intelligence so they can improve marketing campaigns, inform company strategy, and enable sales teams to close more business.

Crayon’s software-driven approach to market intelligence allows businesses to get exponentially more data, surface the most critical signals, and act on that intelligence in real-time. Crayon tracks more than 300 million pages across 7.6 million domains and 2.4 million companies. It combines comprehensive data analytics with artificial intelligence (AI) to uncover relevant and timely insights for every employee, making it the most extensive competitive intelligence platform available.

Market and competitive intelligence has always been valuable for businesses, but it’s also been expensive because it’s human-driven, and the information most companies get lags the market and lacks action ability.

Crayon is changing the game – expanding the use of CI across various departments, making a wide range of more useful information available in real-time so that businesses can make critical strategic decisions to become leaders in the market.

 

Interactions for Interactions Digital Roots

Interactions Digital Roots is a social customer care tool that uses AI, natural language processing and machine learning to help global brands engage with consumers on social media. It wades through a massive volume of social content, calls out and prioritizes relevant actionable posts, and suggests well crafted responses.

Unlike traditional, keyword-based listening tools, Interactions Digital Roots can distinguish between useless, non-relevant mentions and important posts that are worthy of a brand’s attention. This is made possible with the strategic use of artificial intelligence, and provides brands with the information needed to proactively engage with consumers, at the right time, for the biggest benefit to their customer experience.

Interactions Digital Roots is driving the industry forward with smart technologies that not only meet these changing customer needs, but enable organizations to stay one step ahead of them. It is a prime example of how AI and humans can work together to deliver a positive customer experience in the digital era.

 

WEVO for WEVO Platform

The WEVO platform identifies why more visitors are not converting, allows for the rapid testing of big ideas (new designs) and provides actionable recommendations on how to improve page conversion and visitors’ experience. WEVO is a unique platform that combines AI and crowdsourcing to both discover how visitors experience a site, and how to make it better.

WEVO leverages advanced human motivational analysis using machine learning and crowdsourcing, as well as, a unique scoring algorithm. WEVO analyzes why people aren’t converting, leveraging a proprietary set of ‘digital genes’. This allows marketers, for the first time to understand why one page (design) will perform better, same, or worse than another.

WEVO is redefining how marketers gain insight to inform and rapidly test new ideas, concepts,messages, and more with a fast, effective, affordable online platform that delivers results that can dramatically increase web and landing page conversion.