If you’ve read anything on Product Led Growth (PLG), you’ll quickly learn that it’s a philosophy. The more passionate I become about it; I’ve come to realize that it’s NOT actually about product.
Hear me out. Here are 8 facts you need to know about PLG:
- Putting the entire experience your company offers at the forefront.
- Truly understanding your target market and what pains they have so you can alleviate them or at least make them better.
- Making your experience more accessible to your target market and meeting the technological expectations of today’s consumers.
- Giving your customers an opportunity to try or buy the (or parts of the) experience: How they want to, when they want to, in increments commensurate with their need, and with minimal hoops/hurdles so they can start realizing value.
- Thinking of the entire consumer experience (lead > prospect > client > a forever fan/evangelist) as your product.
- Realizing your entire company as accountable for making the experience top-notch.
- Using technology to do the heavy lifting so you can spend precious human-intervention capacity on primo touchpoints.
- Tearing down internal silos and aligning across ALL functions (product management, engineering, systems, sales, marketing, finance, support, operations) to bring the most ideal and delightful experience to life.
Product is a part of it, but PLG is really about your end-to-end EXPERIENCE. Imagine a world where PLG was called “ELG” and Product Management teams were called “Experience Management” teams…this small shift could open up the doors to quicker adoption and use of this game-changing philosophy beyond start-ups to the rest of the business world.