Podcasts

Show Name: On The Tech Trail: Walks with Strategic Leaders

Show Description: MassTLC’s On the Tech Trail: Walks with Strategic Leaders podcast series provides a unique look inside the strategic decision-making of our region’s prominent tech leaders while chronicling the challenges and opportunities of our times. Professionally produced by Matter Communications, this new podcast series is designed to inspire and inform leaders facing new and similar challenges and opportunities as they adapt, innovate and grow their businesses.

Audience/Distribution/Cadence: On the Tech Trail: Walks with Strategic Leaders is targeted to current and aspiring leaders seeking to learn and get inside the heads of today’s leaders. It will be distributed via Spotify, Apple Podcast, Google Play, and MassTLC.org. The first series will include 10 episodes with a cadence of every two weeks targeted to begin releasing episodes in late May 2020. Each 20-25 minute segment is ideal for consuming on a neighborhood walk or other break during this unique time of social distancing and remote working.

Podcast Sponsorship Options

Podcast Series Sponsorship – $7,500 ($1250 each) 

  • Underwriting exclusive sponsor of 3 month series, biweekly releases
  • Sponsor has an active role in recommending interviewees and hosts
  • Sponsor mention at the end of each episode with 30-second ad
  • Sponsor logo included on all social, website, and newsletter promotion
  • Sponsor logo included on podcast transcripts
  • Featured content piece on MassTLCsite to promote alongside podcast

Podcast Episode Sponsorship – $1,750 

  • Sponsor has an active role in selecting interviewee and host
  • Sponsor mention during episode with 15 second ad
  • Sponsor logo included on all social, website, and newsletter promotion for episode
  • Sponsor logo included on podcast transcript for episode
  • Featured content piece on MassTLCsite to promote alongside podcast

Podcast Series Ad Sponsorship – $2,500 

  • Sponsor mention during episode with 15 second ad (includes all episodes in series)
  • Sponsor name mention on podcast transcripts