Transform –– Sponsorship Opportunities


Date: May – November 2020 (4 dates)
Location: Online

Episode 1: The Economic Impact of COVID-19: Why this is different than the 2008 recession (Took place 5/29/2020)

    • Speakers included:
      • Bob Pozen, Senior Lecturer, MIT Sloan
      • Mohamad Ali, CEO, IDG
      • Sam King, CEO, Veracode
      • Pamela Reeve, Chair, Commonwealth Institute
      • Deb Theobald, Co-Founder, Vecna Technologies
    • Number of viewers: 250+

Episode 2: How COVID-19 Changed the Future of Education and Work (Took place 7/13/2020)

    • Speakers:
      • Joe Fuller, Professor of Management Practice, Harvard Business School
      • Jean Hammond, General Partner, LearnLaunch Accelerator
      • Ray Offenheiser, CEO, Oxfam America

Episode 3: Steps Toward Social Justice: Access, Opportunity, & Growth (11/19/20)

    • Speakers:
      • Michelle Bailey, GVP & GM, IDC BuyerView and Social Impact Research, and IDC Research Fellow
      • Yogesh Gupta, President & CEO, Progress Software
      • Jim Heppelmann, President & CEO, PTC
      • Greg Shell, Managing Director, Double Impact, Bain Capital and a part of the core leadership of the New Commonwealth Racial Equity and Social Justice Fund

Episode 4 focus: TBD

Sponsorship of each event allows sponsor branding during the live-broadcast and will continue through the post-event marketing promotion


  • Thought Leadership:
    • Company executive to have a speaking role during the webcast intro and/or outro
    • Recommend additional speakers through your client or partner relationships
    • Network with fellow panelists who are leaders in their fields
    • Contribute piece of written content that MassTLC will post on and promote via newsletter to over 34,000 members of our community
  • Media Sponsorship:
    • Sponsoring company to provide advertising text to be read by the host at the start of the program
  • Corporate Logo Exposure Featured on:
    • Dedicated Transform website
    • Transform registration page
    • Promotional emails
    • Live webcast pre-show and post-show
    • Screen backdrop during live webcast
  • Viewership:
    • Pre- and post-registration lists including name, company, email (post-event only), and title, to be sent to sponsor 1–2 days pre- and post-event (will not include opt-outs)

Investment: $2,000 per program or $5,000 for three programs