Transform

Date: May – July 2020 (4 dates)
Location: Online

Episode 1: The Economic Impact of COVID-19: Why this is different than the 2008 recession (Took place 5/29/2020)

Episode 2: How COVID-19 Changed the Future of Education and Work

- Anticipated speakers:
  - Lynda Applegate, Chair of the Executive Education Programs for Business Owners & Entrepreneurs, Harvard Business School
  - Joe Fuller, Professor of Management Practice, Harvard Business School
  - Ray Offenheiser, CEO, Oxfam America
- Anticipated time-frame: Early July

Episode 3 & 4 (to take place July, 2020):

Episode 3 focus: Transformation of healthcare and its impact on our daily lives

Episode 4 focus: Infrastructure and Broadband.

Sponsorship of each event allows sponsor branding during the live-broadcast and will continue through the post-event marketing promotion

SPONSOR BENEFITS:

Thought Leadership:
- Company executive to have a speaking role during the program (length of time determined by content to deliver – total time approximately 5 – 7 minutes)
- Recommend additional speakers through your client or partner relationships
- Network with fellow panelists who are leaders in their fields
- Contribute piece of written content that MassTLC will post on MassTLC.org and promote via newsletter to over 34,000 members of our community
Media Sponsorship:
- Sponsoring company to provide advertising text to be read by the host at the start of the program
Corporate Logo Exposure Featured on:
- Dedicated Transform website
- Transform registration page
- Promotional emails
- Live webcast pre-show and post-show
- Screen backdrop during live webcast
Viewership:
- Pre- and post-registration lists including name, company, email (post-event only), and title, to be sent to sponsor 1–2 days pre- and post-event (will not include opt-outs)

Investment: $2,000 per program or $5,000 for three programs