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Marketers’ Roadmap to Customer-Centric Decisions

A decade ago, when I had joined a multi-billion dollar retailer, I was surprised to see how little analytics was being used across the...

Learning The Customer Journey from Local Superstars – Sales and Marketing...

On March 24th, I joined more than 200 sales and marketing peers at Google in Kendall Square for the annual MassTLC Sales and Marketing...

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