Tag: analytics
Marketers’ Roadmap to Customer-Centric Decisions
A decade ago, when I had joined a multi-billion dollar retailer, I was surprised to see how little analytics was being used across the...
Learning The Customer Journey from Local Superstars – Sales and Marketing...
On March 24th, I joined more than 200 sales and marketing peers at Google in Kendall Square for the annual MassTLC Sales and Marketing...
