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Leaving an Old Brand Behind

One of the hardest parts of updating your brand can be leaving your former brand behind, especially when there are a lot of materials...

Creating a Lasting and Impactful Brand

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This post was originally published on the Imarc blog. ___ When it comes to creating a design, whether it be the creation of a brand or...

The Future of Talent: Employer Branding

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MassTLC's Talent Community gathered at General Assembly to continue The Future of Talent series. The conversation focused on "employer branding," with a discussion of...

Learning The Customer Journey from Local Superstars – Sales and Marketing...

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On March 24th, I joined more than 200 sales and marketing peers at Google in Kendall Square for the annual MassTLC Sales and Marketing...