CAC - MassTLC

Home Tags CAC

a team sits around a conference table with their laptops open. One person stands at the front of the room, visible from the neck down.

Sales & Marketing

A B2B SaaS CFO’s guide to Customer Acquisition Cost (CAC)

Samantha Flanagan - May 10, 2022 0

It’s no secret that acquiring new customers is expensive. In fact, according to several sources, it can cost up to 7x or more to...