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Qualitative Research for Customer Understanding and Empathy: In-Depth Interviews

Whenever design teams start ideating on new products, features, functions and services, they must keep the customer’s voice in mind: As a leader, you...

Leading tech companies hiring for thousands of jobs, come meet them

On March 29th, from 4:00 – 6:00pm, MassTLC will be hosting a virtual tech industry career fair. Representatives from leading tech employers will be...

Marketing Operations Center of Excellence: The Catalyst for Marketing Automation ROI

Marketing automation success comes when marketing leaders make investments to ensure strategy alignment. This is best done with a Marketing Operations COE. To see the real benefits of marketing...