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Sales & Marketing

A B2B SaaS CFO’s guide to Customer Acquisition Cost (CAC)

Samantha Flanagan - May 10, 2022 0

It’s no secret that acquiring new customers is expensive. In fact, according to several sources, it can cost up to 7x or more to...

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Business & Legal

CFO Responsibilities Shift as Cybersecurity Takes Center Stage

PNC Bank - October 5, 2021 0

Whether you’re mid-career in a financial discipline, considering various branches of executive leadership, or a sitting CFO today, the changing CFO role affects you...