Tag: CMO
The New Customer Journey: Digital Engagement
In November, tech’s top industry CMOs convened to discuss the most impactful tools that are driving digital engagement. In this meeting, trends and insights...
CMO Insights #2: 360 Degree Impact Amidst COVID-19
On Wednesday, April 29th, MassTLC held the second in a series of CMO forums. This series brings heads of marketing from tech organizations together...
CMO Insights: 360 Degree Impact Amidst COVID-19 (#1)
Last Wednesday, MassTLC launched a series of virtual sessions for CMOs. The goal of this series is to develop a 360-degree business perspective on...
MassTLC CMO Dinner: ’73 Mustangs, Fish Markets, and $520
On a cold, dreary Tuesday night in Boston, 13 marketing and sales executives gathered at the warm and inviting Trade restaurant for the inaugural...
Who is the Top MA CMO on Twitter?
Jeanne Hopkins, Executive Vice President and CMO at Ipswitch was named No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter....
MassTLC CMO Peer Group – Planning the Battle to Win the...
For some companies success means casting the widest marketing net to win the war. Others take a more targeted approach – tapping into smaller...
CMO Peer Group Meeting: Solving the Great Divide, Sales and Marketing...
It was a great gathering of just over 20 CMOs and VPs of marketing to end the month and discuss sales and marketing alignment....
Learning The Customer Journey from Local Superstars – Sales and Marketing...
On March 24th, I joined more than 200 sales and marketing peers at Google in Kendall Square for the annual MassTLC Sales and Marketing...
