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Meet Our New Growth Community Co-Chair, Laura Taylor, CMO, Crayon

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We are thrilled that Laura Taylor, the Chief Marketing Officer of Crayon, recently joined the MassTLC Growth Community as a Co-chair. Get to know...
Headshot of Allison MacLeod, CMO of Flywire

Meet Our New Growth Community Co-Chair: Allison MacLeod, CMO, Flywire

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We are thrilled that Allison MacLeod, the Chief Marketing Officer of Flywire, recently joined the MassTLC Growth Community as a Co-chair. Get to know...
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Marketing Strategies to Drive Your Customer Journey

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Thomas Saraceno, Imarc Director of Experience, and Katie Desmond, Imarc CRO hosted a great discussion at a CMO Roundtable Meeting with MassTLC. We discussed...
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The New Customer Journey: Digital Engagement

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In November, tech’s top industry CMOs convened to discuss the most impactful tools that are driving digital engagement. In this meeting, trends and insights...

CMO Insights #2: 360 Degree Impact Amidst COVID-19

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On Wednesday, April 29th, MassTLC held the second in a series of CMO forums. This series brings heads of marketing from tech organizations together...

CMO Insights: 360 Degree Impact Amidst COVID-19 (#1)

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Last Wednesday, MassTLC launched a series of virtual sessions for CMOs. The goal of this series is to develop a 360-degree business perspective on...

MassTLC CMO Dinner: ’73 Mustangs, Fish Markets, and $520

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On a cold, dreary Tuesday night in Boston, 13 marketing and sales executives gathered at the warm and inviting Trade restaurant for the inaugural...

Who is the Top MA CMO on Twitter?

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Jeanne Hopkins, Executive Vice President and CMO at Ipswitch was named No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter....

MassTLC CMO Peer Group – Planning the Battle to Win the...

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For some companies success means casting the widest marketing net to win the war. Others take a more targeted approach – tapping into smaller...

CMO Peer Group Meeting: Solving the Great Divide, Sales and Marketing...

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It was a great gathering of just over 20 CMOs and VPs of marketing to end the month and discuss sales and marketing alignment....
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