Tag: CMO
Takeaways from MassTLC’s CMO Roundtable Talent & Economy Event
Last week, MassTLC hosted a CMO Roundtable event to discuss talent and the economy. Marketing leaders in attendance had great conversations; sharing actionable advice,...
CMO insights: How to Lead Your Organization into the Future
By Katie Desmond, Partner & Chief Revenue Officer, Imarc.
I recently had the opportunity to participate in a MassTLC CMO roundtable event. The hour-long discussion focused on...
Meet Our New Growth Community Co-Chair, Laura Taylor, CMO, Crayon
We are thrilled that Laura Taylor, the Chief Marketing Officer of Crayon, recently joined the MassTLC Growth Community as a Co-chair.
Get to know...
Meet Our New Growth Community Co-Chair: Allison MacLeod, CMO, Flywire
We are thrilled that Allison MacLeod, the Chief Marketing Officer of Flywire, recently joined the MassTLC Growth Community as a Co-chair.
Get to know...
Marketing Strategies to Drive Your Customer Journey
Thomas Saraceno, Imarc Director of Experience, and Katie Desmond, Imarc CRO hosted a great discussion at a CMO Roundtable Meeting with MassTLC. We discussed...
The New Customer Journey: Digital Engagement
In November, tech’s top industry CMOs convened to discuss the most impactful tools that are driving digital engagement. In this meeting, trends and insights...
CMO Insights #2: 360 Degree Impact Amidst COVID-19
On Wednesday, April 29th, MassTLC held the second in a series of CMO forums. This series brings heads of marketing from tech organizations together...
CMO Insights: 360 Degree Impact Amidst COVID-19 (#1)
Last Wednesday, MassTLC launched a series of virtual sessions for CMOs. The goal of this series is to develop a 360-degree business perspective on...
MassTLC CMO Dinner: ’73 Mustangs, Fish Markets, and $520
On a cold, dreary Tuesday night in Boston, 13 marketing and sales executives gathered at the warm and inviting Trade restaurant for the inaugural...
Who is the Top MA CMO on Twitter?
Jeanne Hopkins, Executive Vice President and CMO at Ipswitch was named No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter....
