Tag: Crayon
The PMA Product Marketing Salary Survey
After gathering extensive data from over 3,000 product marketers, the Product Marketing Alliance has compiled a highly detailed and informative report on product marketing...
The Only Guide to Competitive Intelligence You’ll Ever Need
Before you can beat your competitors, you first have to understand them. And with 94% of people agreeing that their industry has gotten more...
Compete: The Next Must-Have Department
Sometimes it pays to be the new kid on the block.
Every few years it seems as if there is a hot new role that...
The Ultimate Guide to Competitive Pricing
Breaking down 5 time-tested strategies and 5 essential sources of pricing intelligence in 1 quick guide.
When discussing competitive advantage - what it is, who...
The 2021 Product Marketing Salary Report from Crayon and Product Marketing...
Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product,...
Track, Analyze, Activate: Your Comprehensive Introduction to Competitive Intelligence
Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors. It is conducted with the intent of empowering internal...
Crayon’s 2021 Guide to Competitive Intelligence
Crayon’s popular Guide to Competitive Intelligence is back and updated with fresh data and insights for 2021, including everything you need to build a...
Meet Our New Growth Community Co-Chair, Laura Taylor, CMO, Crayon
We are thrilled that Laura Taylor, the Chief Marketing Officer of Crayon, recently joined the MassTLC Growth Community as a Co-chair.
Get to know...
Crayon’s 2021 State of Competitive Intelligence
Crayon recently released their annual State of Competitive Intelligence Report - the largest study in the field of competitive intelligence with insights from over 1,000...
2020 State of Competitive Intelligence: The Latest Best Practices, Challenges, and...
Every year, MassTLC member Crayon performs primary research to get to the bottom of this question: "In an increasingly crowded marketplace, how are companies...
