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A Downturn Economy: Survive with a Customer Focused Demand Gen Strategy

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On June 16th MassTLC's Growth Community hosted a roundtable discussion for demand generation practitioners facing the impact of losing channels after the sudden COVID-19...

How B2B Marketers Should Operate in Today’s New Reality: Do More...

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This week's Demand Generation Community Meeting, was a fireside chat led by expert Brian Finnerty, VP of Growth Marketing at Demandbase and moderator Kate...

Content Marketing from a Practitioner’s Perspective

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MassTLC's Demand Gen peer group met at Localytics' Boston offices recently to discuss successful content marketing strategies. Justina Perro, Head of Content Marketing, and...

Learning The Customer Journey from Local Superstars – Sales and Marketing...

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On March 24th, I joined more than 200 sales and marketing peers at Google in Kendall Square for the annual MassTLC Sales and Marketing...