Tag: Google Analytics
Preparing for Google Analytics 4 (GA4)
In 2020, Google launched the beta version of Google Analytics 4 (GA4), which will completely replace Universal Analytics (UA or GA3) on July 1,...
Boost SEO with Google’s Core Web Vitals
Your website’s performance directly impacts how high you appear on Google searches and therefore how many new users visit your site. Learn how to...
Using Google Analytics in PR Measurement
Earlier this month, I had the opportunity to speak at an event hosted by the New York chapter of the Public Relations Society of...
