Tag: Growth
20 Years of Matter: What I’ve Learned Over Two Decades as...
It’s hard to believe that my agency, Matter, turns 20 years old on April 1. That anniversary is an enormous source of pride for...
Conversion Chronicles: How This Imarc Client Increased Qualified Conversions
Beacon Hill Staffing Group was founded to set a new standard in workforce consulting, professional staffing, project-delivery solutions, and job placement. It leverages its...
How Devo Increased Its Homepage Conversion Rate with Split Testing
In 2021, Imarc launched the redesigned Devo Technology website. The new website not only highlights the new Devo brand, but it is designed to increase demand...
XML Sitemap: Don’t Launch Your Website Without It
In my post, What is Technical SEO? The Essential Basics for SMBs, I mentioned XML sitemaps as a “must” for any website (it was #6). Here’s...
How Your Agency Can Help You Hit Your Goals During a...
As Imarc’s Chief Revenue Office, I empathize with fellow marketers and business development teams. A possible recession is looming and you still have to...
Schema, Structured Data, and Search
A few posts ago I dipped into technical SEO attributes — the tweaks that your development team can make to your website’s code that can help...
Website Authority: What it Is, Why it Matters, How to Get...
This post was originally published on the StitchDX blog.
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SMB marketers have a loaded quiver of SEO tools available to them — especially if their...
What is Technical SEO? The Essential Basics for SMBs
This post was originally published on the StitchDX blog.
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My last few blog posts covered a topic near and dear to my content marketer’s heart: on-page...
The 6 SEO Basics Your Website Is Missing (and How to...
This post was originally published on the StitchDX blog.
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“Organic SEO is non-negotiable,” I recently wrote here on the StitchDX Blog. If I’m going to tell...
Top 4 SaaS Valuation Metrics at Different Growth Stages
As of January 2021, according to Bessemer’s State of the Cloud 2021, there were a total of 527 private unicorns (a unicorn is a private company...
