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DIY CTA: How to create compelling Calls To Action

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A coworker once told me, “The worst thing about clickbait is that you know it’s clickbait, but you purposely click on it anyways!” In...

Website Performance: The What, Who, and Why

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Did you know that 40% of people will abandon a website if it takes more than 3 seconds to load? Website performance matters! But...

Content Marketing from a Practitioner’s Perspective

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MassTLC's Demand Gen peer group met at Localytics' Boston offices recently to discuss successful content marketing strategies. Justina Perro, Head of Content Marketing, and...

CMO Peer Group Meeting: Solving the Great Divide, Sales and Marketing...

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It was a great gathering of just over 20 CMOs and VPs of marketing to end the month and discuss sales and marketing alignment....