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Measuring ROI on Social Continues to be a Major Challenge for...

Matt Raven, VP of Marketing Technology at SHIFT Communications, writes frequently about issues facing marketers. He shared with us a recent post on the...

The Event Marketer’s Framework for Measuring Social Media Engagement and Reach

A successful social media campaign for conferences and events involves more than sending out a few tweets and Facebook posts with general details about...

What is the ROI of a Brand Experience?

Today’s consumers are looking for strong personal connections with the brands they support. As a result, one-way print and media advertising cannot produce the...

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