Tag: ROI
Measuring ROI on Social Continues to be a Major Challenge for...
Matt Raven, VP of Marketing Technology at SHIFT Communications, writes frequently about issues facing marketers. He shared with us a recent post on the...
The Event Marketer’s Framework for Measuring Social Media Engagement and Reach
A successful social media campaign for conferences and events involves more than sending out a few tweets and Facebook posts with general details about...
What is the ROI of a Brand Experience?
Today’s consumers are looking for strong personal connections with the brands they support. As a result, one-way print and media advertising cannot produce the...
