Tag: sales and marketing
11 Types of Video to Fuel Field Marketing
Field marketers' toolbox just got smaller. Video is the answer.
Before everyone’s lives were turned upside down, field marketing had a really effective array of tools to draw...
How B2B Marketers Should Operate in Today’s New Reality: Do More...
This week's Demand Generation Community Meeting, was a fireside chat led by expert Brian Finnerty, VP of Growth Marketing at Demandbase and moderator Kate...
Bullhorn Acquires Two Companies to Keep Building Salesforce-Based Recruitment Services
Earlier this month, BostInno reported that MassTLC member Bullhorn, a Boston-based cloud computing company that provides staffing and recruiting software, "has acquired two global providers...
TripAdvisor Partners with Toast to Boost Restaurant Ads Business
The Boston Business Journal reported earlier this week that TripAdvisor and Toast, both MassTLC members, have partnered in a new endeavor to influence the...
Ideas to Advance the Deals You Want to Close Today
We hosted one of our first sales peer group meetings yesterday at Microsoft in Burlington. We shared and discussed ideas that help sales people...
Marketers’ Roadmap to Customer-Centric Decisions
A decade ago, when I had joined a multi-billion dollar retailer, I was surprised to see how little analytics was being used across the...
Tips and Tools for Improving Productivity
Starting the day on Wednesday, April 5, 3MediaWeb, a Web Development company based in Hudson, MA, gave a very informative presentation on the processes...
Looking for a Job? Get Advice from Three General Assembly Instructors
We’ve all been in that position when we are looking for a job and the doubt starts to seep in. Whether you are a...
Using Technology to Make Events Immersive
“New technology makes events more immersive”
Find out how with Cramer Productions
On a very rainy Thursday, April 6 Brent Turner and Lindsay Nie of Cramer...
The Marketing Stack: Marketing Automation Tools Improve Outcomes
Scratch Marketing + Media’s VP Peter Atansoff spoke to an enthusiastic group in their Somerville conference room at NewCo Boston about the new world...
