Tag: sales & marketing
Content Marketing from a Practitioner’s Perspective
MassTLC's Demand Gen peer group met at Localytics' Boston offices recently to discuss successful content marketing strategies. Justina Perro, Head of Content Marketing, and...
MassTLC CMO Peer Group – Planning the Battle to Win the...
For some companies success means casting the widest marketing net to win the war. Others take a more targeted approach – tapping into smaller...