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PR During a Downturn

VC firms and accelerators are warning portfolio companies of tough times to come. They’re suggesting survival mode is key, especially for young tech companies who...

How to Get Investor Attention with PR and Corporate Communications

Lately, I’ve heard from more and more companies in the healthcare, biotech and life sciences space that a top goal is raising capital. The...

Why Executive Positioning on Social Media Is a 2022 Communications Imperative

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world....

ABM and PR: How to Integrate PR Into an ABM Strategy

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ABM is the current darling of the B2B marketing world. Despite its rising popularity, it hasn’t made its way to all aspects of marketing...

Three Ways to Adapt Brand Voice for Today’s World

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Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious...

Redefining Purpose in Corporate Narratives

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Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. With...

AVENIR GLOBAL Makes a Change at SHIFT

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Industry veteran Rick Murray takes over as Managing Partner Rick Murray, a PR industry veteran with 20+ years of agency leadership experience in the U.S....

Using Google Analytics in PR Measurement

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Earlier this month, I had the opportunity to speak at an event hosted by the New York chapter of the Public Relations Society of...

Welcome February ’19 New Members

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In the month of February, we welcomed seven new member companies to MassTLC. They represent IT, public relations, international development, and more. Welcome to all!...