Tag: SHIFT Communications
DEI Initiatives: Hey Alexa, Should I Issue a Statement For This?
2021 was a whirlwind year in terms of keeping up with events that shook our country. The cries from consumers for cultural awareness and...
Keeping Up With Step Changes in Executive Communications
Customers, investors and partners overwhelmingly do business with the people they know, are inspired by and have earned their trust over time. Executive communications...
How To Create a Successful Thought Leadership Strategy
Trust, confidence, believing in something bigger, having a vision for the future — these are some of the most important qualities that employees and...
CEOs on LinkedIn: An Analysis & Playbook on How To Build...
There is a rising demand for more open, “outward” leadership — executives who can visibly engage and inspire their stakeholders. Social media is one...
The Good & Bad of The Latest Layoff News
A mounting list of companies announced layoffs over the past week. Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. As...
PR During a Downturn
VC firms and accelerators are warning portfolio companies of tough times to come. They’re suggesting survival mode is key, especially for young tech companies who...
How to Get Investor Attention with PR and Corporate Communications
Lately, I’ve heard from more and more companies in the healthcare, biotech and life sciences space that a top goal is raising capital. The...
Why Executive Positioning on Social Media Is a 2022 Communications Imperative
We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world....
ABM and PR: How to Integrate PR Into an ABM Strategy
ABM is the current darling of the B2B marketing world. Despite its rising popularity, it hasn’t made its way to all aspects of marketing...
Three Ways to Adapt Brand Voice for Today’s World
Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious...
