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Why Executive Positioning on Social Media Is a 2022 Communications Imperative

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world....

Tips to build and boost your digital presence

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In today’s virtual world, you need a positive digital footprint to succeed, whether you’re a business leader looking to grow your company or a...

Measuring ROI on Social Continues to be a Major Challenge for...

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Matt Raven, VP of Marketing Technology at SHIFT Communications, writes frequently about issues facing marketers. He shared with us a recent post on the...