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What is the ROI of a Brand Experience?

Today’s consumers are looking for strong personal connections with the brands they support. As a result, one-way print and media advertising cannot produce the...

Customer Experience: A Crucial Branding Asset

Ipswitch EVP and CMO, Jeanne Hopkins, will be leading a session—"A Customer Experience Turnaround: 5 (Painful) Lessons Learned"— at the MassTLC Growth Conference in...