TripAdvisor Partners with Toast to Boost Restaurant Ads Business

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The Boston Business Journal reported earlier this week that TripAdvisor and Toast, both MassTLC members, have partnered in a new endeavor to influence the restaurant advertising business. 

“The tech integration will allow restaurants that use Toast’s point-of-sale system to also buy ads on TripAdvisor (Nasdaq: TRIP) through the same software interface. On the marketing side, restaurant owners who are registered on TripAdvisor but don’t already use Toast will be offered a $500 ad-buying credit or a free six month subscription to TripAdvisor Premium when they buy Toast’s software.”

Read the full report in the Boston Business Journal